Google’s AMP Almost Here, But Publisher Questions Remain
Google's Accelerated Mobile Pages is arriving in days, and Lucia Moses looks at four key questions that remain with many publishers about the platform. How well they'll be able to monetize their presence there is most significant (and it doesn't suppor...
By ’17, Most Digital Buyers Will Make Smartphone Purchase
It's an important milestone: eMarketer forecasts that in 2017, 51.2% of digital buyers will make a purchase using their smartphone. The figure speaks to the growing acculturation toward m-commerce, and the forecast also suggests that next year will see...
Google’s AMP About To Change Media Landscape
George Slefo writes that with its launch of Accelerated Mobile Pages later this month, Google is about to try to reinvigorate the mobile Web -- which is right where it wants consumers to be. In allowing any participating publisher to deliver content at...