T-Mobile: ‘Binge On,’ But With Brakes
CEO John Legere may have first said otherwise, but a T-Mobile spokesperson confirmed Thursday that subscribers to its "Binge On" data service will experience slower Internet connections speeds when looking at YouTube or other video sites that aren't pa...
Schibsted’s Quest For Better Mobile Ads
Scandinavian publisher Schibsted is trying to preemptively strike against mobile ad blockers by making better mobile advertising, Shan Wang reports. To that end, it surveyed 37,000 visitors to one of its mobile sites, Aftonbladet, about their resp...
Messaging Apps Flip The Commerce Switch
If China's success with WeChat is any indication, messaging apps may do an end run around massive portals like Facebook by coming the focal point of users' online activity -- and their e-commerce habits. Deepa Seetharaman and Juro Osawa report on how m...
Mobile Commerce To Continue Surge In ’16
Mobile commerce will continue gaining ground this year, Hilary Milnes reports, driven by more millennial phone usage and spending there, along with more opportunities created by retailers. Looking ahead, Milnes also sees retailers focusing on the mobil...
Marketers Can Now Study Mobile Ad Responses
Marketers can now better measure the impact of their mobile ad campaigns via two WPP subsidiaries that can plug ad-targeting tech into brand lift studies. Lauren Johnson reports on how the tech works and brands who are doing some early experimenting wi...