Still Waiting On Mobile’s Ad Blocking Crisis
Dire a phenomenon as ad blocking may be, Nieman's reporters say it hasn't yet reached an apocalyptic level on mobile. Ad blocking still remains more prevalent in Europe, but insiders at Salon, Ars Techinica, The Guardian and others weigh in on what the...
View: Mobile Is Failing To Sync With Big Data
AdTheorent's James Lawson says that big data isn't being effectively used on the mobile front, a major finding from a recent study conducted with Forrester Research. Marketers "need to move away from targeting methods that rely on isolated data points ...
Mobile To Account For 29% Of Holiday Sales
The online holiday shopping season is a bonanza for retailers. Mobile is expected to surpass desktop visits, but will account for only 29% of sales.
Mobile App Users Wary Of Sharing Location Data
New research from Skyhook Wireless shows that U.S. mobile app users are more likely to activate their location data for weather apps than anything else, but even when location-sharing has an obvious value, 35% of users won't do it.
Mobile, Location, VR Top ’16 Marketing Trends
A new communications trend from Hotwire says that in 2016, websites will continue to lose their traffic and marketing prowess to mobile. Focusing more on mobile users' location will also be of increasing importance to marketers, while virtual reality w...
Retailers’ Mobile Hopes For Holiday Shoppers
Hilary Milnes surveys the ways that major retailers are using mobile this holiday season to boost sales. Facebook has branded filters on Snapchat, J. Crew is turning gift suggestions into buyable ads on Facebook and Instagram and Walmart is letting use...
Facebook Starts Instant Articles Push In Asia
Facebook is laying track to bring Instant Articles to Asia, hiring for key positions to work with publishers there, report Newly Purnell and Deepa Seetharaman. India, Vietnam and Thailand are particularly populous and strong growth markets for the plat...
Google’s Accelerated Mobile Pages To Arrive ‘Early Next Year’
Accelerated Mobile Pages, Google's entry into the distributed content game, will hit the market at an unspecified date "early next year," reports Mark Bergen from a blog post by the company. The New York Times, The Washington Post and BBC are among the...
Doctor: What Our Thumbs Tells Us About Generational Smartphone Use
Ken Doctor considers new research from comScore looking at how and where we use our thumbs when performing tasks on our smartphones. Thumb-heavy users, as opposed to two-handers, skew young -- 18-34-years-old. And it's not just youth behind their thumb...