Shan Wang talks with some of the leading mobile editors in the news business about the uniquely dynamic jobs they're in and what their daily jobs entail. A very useful read for those news orgs that haven't brought one on yet as far as assessing the pos...
By 2019, total mobile spend by local advertisers is expected to grow to $6.5 billion or about 36% of the total spend in mobile targeting local audiences. Ben Frederick writes that the total local advertising spend that year is predicted to equal $157...
The new option, which is part of Twitter’s Amplify program, will allow marketers to automatically place six-second ads before videos from a range of publishers without having existing relationships with those publishers. Jack Marshall writes i...
Jack Marshall writes that for Internet users, the speedier load times promised by Google's new Accelerated Mobile Pages reader are undoubtedly a good thing. But for ad-supported sites and services, questions remain about how they’ll be able to s...
According to eMarketer, the growth of time consumers spend on mobile devices is slowing down. Nonvoice time spent on mobile will grow just 11.3% this year to two hours and 54 minutes per day, and will drop to single-digit pace by 2016.