Seeing low engagement on its platforms, Fox Sports brought together a cross-disciplinary team that spanned sales, ad ops, engineering, finance and product design. Six weeks after relaunching its sties, FoxSports.com has witnessed a 23% lift in pageview...
In many ways Twitter Moments addresses the company's biggest problems — that the service is difficult to pick up and only works best if you check it constantly. But there’s a lot of uncertainty about what it will mean for Twitter’s ...
ComScore's August marketshare figures show smartphone penetration remains at just over 77% in the U.S. Almost nothing has shifted among the top 15 smartphone apps, with the notable exception that Snapchat has fallen off the top 15 list.
eMarketer reports that while consumers stream TV on desktop and mobile around-the-clock, dayparts play a role in which devices they use. Mobile devices are particularly popular for latenight viewing. daypart plays a role in determining which de...
A study by Millward Brown Digital bucks conventional wisdom that mobile consumers are giving up browsers for apps. Steven Perlberg writes that the findings come as publishers are experimenting with a range of strategies on mobile, like developing thei...
A study by Millward Brown Digital bucks conventional wisdom that mobile consumers are giving up browsers for apps. Steven Perlberg writes that the findings come as publishers are experimenting with a range of strategies on mobile, like developing thei...