Smartphone Video: Can’t Live With, Without It
Simon Perez: "Every year, during my breaks from teaching at Syracuse University’s Newhouse School of Public Communications, I return to KPIX TV in San Francisco to work as an MMJ. On several stories, I’ve whipped out my smartphone to captur...
Apple, Google Bring Smartphone Functions To Car Dashboards
Beginning with 2016 models, Apple and Google will introduce software to give new cars some serious smartphone integration into their dashboards. Ryan Nakashima gives Apple's CarPlay and Google's Android Auto a test drive and walks through their functio...
Facebook To Test Immersive Mobile Ads
Facebook will start testing a new type of mobile ad on Thursday that it's referring to as "immersive experiences," Jack Marshall reports. The ads "will give advertisers the ability to create fully-branded, interactive destinations within the Faceb...
Guardian To Open U.S. Mobile Innovation Lab
The Guardian will run a small mobile innovation lab out of its U.S. newsroom for the next two years tasked with developing better ways to deliver news on mobile, Adreanna Young reports. The team will be comprised of six to eight people and will create ...
EMarketer: Mobile To Surpass Desktop Spending in ’15
eMarketer predicts that mobile spending will surpass desktop for the first time this year, accounting for 51.9% of total digital spending. The firm sees desktop slowly declining while mobile ads will grow by 59% in 2015.
IAB: Mobile Spending To Increase
A new IAB report shows North America as the fastest growing region in a rapidly rising global mobile revenue market, capturing almost 45% of a $32 billion total 2014 spend. Ben Frederick reports that nearly 8 in 10 U.S. marketers woulds increase mobile...
Weather Apps Grow As Forecasting Networks
Tim Hornyak reports that crowd-sourcing weather info isn't new, but more and more companies are tapping people power. Last month, U.S. weather news provider AccuWeather launched its first direct consumer crowd-sourcing feature, AccUcast. The service ...