Raju Narisetti, SVP of strategy at News Corp, lays out 25 questions news orgs should ask themselves as to how they're managing digital disruption. They cover mobile audience and staffing, paywalls and advertising innovation, among a gamut of other pert...
Raju Narisetti, SVP of strategy at News Corp, lays out 26 questions news orgs should ask themselves as to how they're managing digital disruption. They cover mobile audience and staffing, paywalls and advertising innovation, among a gamut of other pert...
Consumers are still resistant to using their smartphones for purchasing, but Sarah Halzack reports consumers are happy to use them "as something of a personal, pocket-sized sales associate that helps them browse and research while they are in a store."...
Mario Garcia says newsrooms now need a mobile editor "as a sort of traffic cop" to guide content from a tweet to all of its multimedia possibilities. The New York Times, The Guardian and the Financial Times are a number of organizations that already ha...
The New York Times is pushing a "Summer of Science" that departs from more staid coverage "by covering stories in new ways and focusing on subjects that might not normally get attention from the science desk," writes Justin Ellis. The paper is also giv...
It obviously isn't standard advertising, but Steve Gray enumerates some ways publishers can successfully monetize mobile. They include: mobile Web design, SEO, distilled basic business facts that pop in mobile and "engagingly produced text, images...
ESPN is looking to retain its primacy even as viewers disperse across a more distributed content landscape, and Derek Thompson reports on how it's planning for that future. Mobile will be a big part of that picture.