At Montreal’s La Presse, the newsroom has been revolutionized around its primary daily product: a tablet app called La Presse+. Reporters, designers and videographers work in teams to find the best way to tell a story that grabs the audience's at...
With a clear shift in users shift toward mobile, marketers need to evolve to adapt to that trend.Soo Jin Oh reports that mobile Internet usage is growing faster than Internet usage in general, up 23 percent compared with just 8 percent.
Web, TV, radio, billboards and advertising takeovers of highly trafficked locations combined with event sponsorships and experiential events to form the most expensive promotional campaign ever mounted by Montreal's La Presse, as the company sought t...
Montreal’s La Presse spent $36 million building a tablet app that it sees as its path to future sustainability as a mass medium. Paying for it required the help of its powerful labor union, whose concessions were translated into a deep reinvestme...
Joanna Stern writes that with the bevy of distractions that make up our unending social media, email and news feeds, our brains have been rewired to consume short bursts of information, not lengthy articles or any video longer than 30 seconds. She su...
As publishers see mobile traffic overtake desktop, they are ginning up new ways to infuse mobile-first thinking into their content-creation strategies and overall organizations. Ricardo Bilton reports that on Friday, The New York Times, for instance, s...
In reinventing its primary product as a tablet app, Montreal’s La Presse needed to recapture the engagement times newspapers once routinely commanded with readers. In part two of this five-part Digital Deep Dive, NetNewsCheck Editor Michael Depp ...
Despite the emphasis on targeting people, not devices, mobile marketers still struggle to connect customer behavior across screens. Indeed, they're stuck on basic metrics such as mobile traffic share and what devices customers use, and lag when it come...