The mobile video-streaming application Meerkat is providing a front-row peek at one of the nominees performing during Wednesday's telecast of the CMT network's annual music awards. Viacom's CMT is allowing Meerkat to stream Florida George Line whil...
When it comes down to it, Apple's new News app belongs to the tech giant, which means Apple is the ultimate arbiter of what appears on it. Julia Greenberg reports that this matters at a time when a few prominent tech companies are becoming the stewards...
Joe Pompeo reports that The Wall Street Journal is set to roll out its first mobile-only product —a paid, digest-style news app that's said to be an ambitious project for the paper as it consolidates resources around digital and reconfigures its ...
Frédéric Filloux reports that nine out of ten millennials admit always carrying their mobile with them, and that In 2015, mobile captures 51% of time spent on digital media. In turn, the most visible evolution in mobile advertising will b...
Paid content on mobile could soon become a lot more profitable under the changes in rules change in rules on revenue-sharing agreements for partners’ apps Apple is reportedly considering. Janko Roettgers reports that Apple may give into pre...
In the U.S., spending on mobile video advertising will grow more than 70% to reach $2.62 billion in 2015—over one-third of the estimated $7.77 billion to be spent on digital video ads. But a new eMarketer report shows it still underperforms as a ...
Two years ago, Montreal’s La Presse invested $36 million in a carefully researched and highly tested tablet app designed to command print-sized ad rates and long, newspaper-like browsing and engagement. How are they doing? The week...
Two years ago, Montreal’s La Presse invested $36 million in a carefully researched and highly tested tablet app designed to command print-sized ad rates and long, newspaper-like browsing and engagement. How are they doing? The week...