The mobile advertising company reported $63.2 million in sales in the quarter that ended March 31, a decline of 13% from the first quarter of last year. And it lost $19.8 million, 53% more than losses reported a year earlier.
Advertisers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud, which includes things like weather, location and previous purchase history. Customers can take campaigns that work on Facebook and replic...
Google rolled out a suite of new mobile ads on Tuesday offering information toward potential purchases, Alastair Barr reports. The ads, which work via touches and swipes, are geared at people searching for cars, auto dealerships and mortgages. Subscrib...
Viber is the latest in a line of chat apps the BBC has experimented with as it tries to find new ways of reaching new people around the world — particularly those in countries where mobile usage has started to take off.
Offline Media, a Raleigh, N.C. startup, is coming at entertainment publications such as “ with an app that they say lets you know the hottest social events in real time – not through a calendar link. “We are just continuing to hit mil...
Offline Media, a Raleigh, N.C. startup, is coming at entertainment publications such as “ with an app that they say lets you know the hottest social events in real time – not through a calendar link. “We are just continuing to hit mil...
BIA Kelsey's latest local media forecast calls for mobile ad revenue in the U.S. to rise from from $13.3B last year to $42.4B by 2019.
Research shows that U.S. adults will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across devices is driving the growth. One hour and 16 minutes of that time is being spent on mobile devices,...
The Pew Research Center report news websites now receive more unique monthly visitors from mobile devices than desktop computers. The State of the News Media 2015 found that out of 50 news organizations, 39 get more traffic to their websites from mobil...