Reveal’s Matthew Davis writes that mobile audience understanding – knowing the demographics, real-world behaviors and interests of users – is pivotal for publishers competing in a $5 billion mobile revenue field. Getting such understa...
The New York Times CIO Marc Frons walks through how the paper is transitioning to a mobile-first posture, starting by making content production platform agnostic and retooling its CMS and apps to be as flexible as possible.
Reveal’s Matthew Davis argues that good mobile analytics are integral for publishers who want to understand their audiences, and those analytics break down into three buckets – product, marketing and audience – all of which must work ...
Reveal’s Matthew Davis argues that good mobile analytics are integral for publishers who want to understand their audiences, and those analytics break down into three buckets – product, marketing and audience – all of which must work ...
Meerkat may now be the underdog in the live streaming app race with Periscope, but don't count it out yet, reports Steven Tweedie. The next month will be critical, he writes, but can Meerkat update enough to stay in the race?