Facebook has expanded the capacities of LiveRail, its video ad server, to display mobile ads, enabling publishers to now sell both video and display ads on their mobile apps. Kurt Wagner reports the improvements also mean LiveRail will use its anonymiz...
Mobile advertising is growing at a "shockingly fast pace," reports Bill Cromwell, who says it will make up nearly half of all digital spending this year (from 25% in 2014), and by 2019 accounting for 72% of digital spending. It will also comprise 28% o...
Alastair Reid reports that a standout app from Berlin's Media Hack Day yesterday was Mydio, a personalized radio app that lets users "select the news topics they want to hear, connect their Spotify account and designate the music-to-news ratio to liste...
Clifford Levy, editorial lead at The New York Times' NYT Now app, tells Michael Sebastien that while a 2.0 version of the troubled app is underway, there are also larger shifts to mobile happening within the organization. "The whole company is shifting...
Newspapers are falling behind with a monetization strategy predicated on two big assumptions, says digital futurist Amy Webb. First is that people are coming to their sites on purpose. Second is that these same people value the paper’s brand enou...
Some 85% of millennials say that keeping up with the news is at least somewhat important to them and 69% say they get news daily and their paths to discovery are more nuanced and varied than previously assumed, according to a new study by the Media In...