Flipboard Adds Native Ads
Magazine app Flipboard has joined the native ad fray with a new feature called "Promoted Items," Peter Kafka reports. The new format will debut next month on the heels of running video ads on the app, which began last year.
Scripps, Gannett Ready For Apple Watch
Most local media companies are keeping mum about their plans for the forthcoming Apple Watch, but the E.W. Scripps Company and Gannett Co. say they're ready with apps to follow right behind its March launch. USA Today will display its five top stories ...
USA Today’s Mobile Win: 13 Takeaways
USA Today's mobile app is the fastest growing part of its business, says David Callaway, its editor-in-chief. He tells Angelique Lu that its success is partly down to its visual-centric design, custom-tailored mobile content and understanding that audi...
Timeline News App Has Long Memory
Harry McCracken extolls the virtues of Timeline, a news app with original content chopped into "atoms" that can be read together or in pieces. The atoms, he explains, reach back deeply to put each story in a historical context, making everything into a...
IAB: Mobile Web Still Important
As users continue to migrate to mobile, data over whether apps or the mobile Web were winning eyeballs has been confusing publishers, Lucia Moses reports. New data from the Interactive Advertising Bureau suggests that apps' supremacy may not be so star...
WTOP Gets Responsive Site, New App
WTOP released a new responsive version of its website on Tuesday in addition to a new mobile app developed by AudioNow Digital with enhanced UGC potential. "The app environment is very conducive to listening, and we hope to take advantage of this envir...