Cable, Broadcast, Online Ready For Coverage
The midterm elections are here, and control of the U.S. Senate is in the balance. Still, these are midterms, not a Presidential election, so television coverage will be significant, but below 2012. Cable news will be all over things, while the broadcas...
Trinity Mirror’s Mobile Strategy: The CMS
Trinity Mirror, the publisher of national newspapers like the Daily Mirror, the Daily Record, the Sunday Mirror, the People and the Sunday Mail, as well as regional dailies, sees over half its traffic from mobile devices. Chris Smith reports that to ca...
Mobile Internet Investment Hits $19.2B In Year
Mobile Internet companies raked in a total of $19.2 billion in new investment over the last year, more than double the previous period, according to investment advisory firm Digi-Capital. The big winner? Mobile commerce, with $4.2 b...
Facebook Ad Dollars Still Moving To Mobile
Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network — and growth doesn’t appear to be stopping any time soon. According to data from Nanigans, advertisers continued to ...