NFL Now, a mobile video service, provides game highlights, updates and news reports directly to fans and competes with TV and cable networks. The league says NFL Now has been visited more than 9 million times since its launch in August, with people usi...
Tony Haile, CEO of Chartbeat, has a new metric to measure users' attention on Web content and he says that it will help publishers command premium rates for online advertising by “selling time.” Haile explains how Chartbeat came to this new...
The BBC has started a new account on Facebook-owned WhatsApp to update people with the latest information about Ebola. Ingrid Lunden reports the BBC says its service is aimed primarily at reaching WhatsApp users in&nb...
It’s the time of year when businesses start looking at their marketing plans for 2015, so Wesley Young looks at 10 trends every local advertiser needs to think about during preparations for 2015. While change has been the only constant in local m...
Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the top online advertising category, today, most “circular advertising” remains in print. ...
The director of the F.B.I., James B. Comey, said on Thursday that the “post-Snowden pendulum” that has driven Apple and Google to offer fully encrypted cellphones had “gone too far.” He hinted that as a result, the administ...
The implementation of 3G networks marked a sea change in the way consumers could use their mobile devices, according to a new eMarketer report, “The 4G Factor: Faster Mobile Networks Fuel Content Consumption.” Does the advent of 4G networks...
The implementation of 3G networks marked a sea change in the way consumers could use their mobile devices, according to a new eMarketer report, “The 4G Factor: Faster Mobile Networks Fuel Content Consumption.” Does the advent of 4G networks...
Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors. According to ad agencies, John McDermott reports, Apple is acti...