According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this p...
Marketers only using clickthrough rates to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen and Placed. According to the research, while CTR has been the standard metric for on...
Consumers remain tepid about paying for goods and services with their phones at the point of sale, although increased exposure to mobile payments is helping drive adoption and growth, according to a new eMarketer report. eMarketer projects transaction ...
As part of a $105 million settlement with federal and state law enforcement officials, AT&T Mobility LLC will pay $80 million to the Federal Trade Commission to provide refunds to consumers the company unlawfully billed for unauthorized t...
ABC revamped its fall marketing strategy this year to better attract frequent YouTube viewers, working closely with YouTube parent Google to create ads for a new generation of TV watchers, Jeanine Poggi reports. Google hosted workshops for AB...
Native advertising, which runs in content and isn’t crowded by smartphone screens the way banners are, is the best way to help advertisers effectively follow the massive heard of consumers migrating to the small screen, Chris Lee, president of De...
Mobile still represents a fraction of magazine engagement, reports Bill Cromwell, but at a time when print circulation is falling, it may be the industry’s biggest hope for the future. During August, mobile magazine sites received 234 million uni...
Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? Christopher Heine asked several marketers to weigh in on advantages th...