BIA/Kelsey: SMB Ad Spend To Top $50B In ’15
BIA/Kelsey today released a new projection that puts SMB local ad spending "slightly ahead" of previous forecasts, with the sector expected to make up 35.8% of total local media spending in 2015. The firm predicts $12.4 billion of that spend will be in...
Yo App: Can It Drive Traffic To Stories?
The Washington Post and a small group of other news organizations, including The Wall Street Journal, NBC Nightly News and Nieman Journalism Lab, are experimenting to see if the Yo app can help drive traffic to news stories, reports Cory Blair. Yo, dev...
Slow Start For Political Ad Spend In 2014
Political ad spending is off to a slower-than-expected start, and it will be up modestly over the last mid-term elections, in 2010. Bill Cromwell reports a recent report from Magna Global forecasts spending will hit $2.3 billion on spot television, up ...