Smartphone owners who also have tablets are much more likely to use their smartphones for consuming news organization content than those who do not have tablets, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institu...
Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70% of U.S. adults who used smartphones, tablets or both had encountered mobile ads in the past month. Getting an ad in front of a target doesn&rsq...
Mobile advertising is taking off around the world, fueled by the growth of smartphone adoption and more affordable data plans. Ad spending nearly doubled last year, and it will continue the big gains this year, though there are some major shifts coming...
According to a Q2 2014 study by Kenshoo, both mobile search spending and performance have room for growth. Respondents weren’t overly enthusiastic about mobile paid search’s results. Nearly two-thirds said that mobile search performed worse...
Despite the exponentially growing role of mobile in peoples’ everyday lives, ad spend isn’t keeping pace. That’s because the amount of time people spend with mobile media is disproportionate to the advertising share that mobile attrac...
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted, Christopher Heine reports. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently...