Whether you know it or not, your brand is shelling out money for clicks that did not come from humans. Precious marketing dollars are being burned because a competitor decided to raise your effective cost per action using sophisticated bots. Ted Dhanik...
New data from eMarketer finds that 1.76 billion people worldwide will own and use smartphones monthly, up over 25% from 2013. By 2017, more than one-third of the world's population will be smartphone users, according to the data, and nine countries wil...
At this year’s WWDC event, Apple showed that the iPhone is the new hub, and the Mac, iPad, and everything in the cloud is now just an accessory, Kyle Russell writes, taking a look at Facebook’s monthly average user numbers to get an idea of...
U.S. Hispanics are known to be avid consumers of mobile content, owning smartphones and tablets at higher rates than the general population. Among this demographic, the Gen Xers dominate in daily tablet use and ownership with 53% of Hispanic mobile use...
Vdopia, provider of mobile video advertising, reports the number of people who consumed entertainment content on their smartphones ever in a month jumped 28% in the past year to 109 million. Mobile entertainment audiences not only are twice as likely t...
People are streaming broadcast television on their smartphones in record numbers, according to Adobe’s state-of-the-industry report on digital video viewing, Molly Wood reports, noting mobile video viewing went up 57 percent over the same time la...
Fan engagement with sport content continues to evolve towards digital, with online overtaking print media for the first time, new research finds. The study — Know The Fan — The Global Sports Media Consumption Report 2014 &nda...