5 Big Challenges Loom For Spotify
Spotify’s growth confirms that the music-listening public likes the model of paying a monthly subscription for unlimited access to tens of millions of tracks. The company has leapt from 24 million active users and 6 million paying subscribers in ...
Study Finds Major Mobile Ad Data Fraud
According to a new report, roughly two-thirds of the location data that mobile publishers pass on to advertising exchanges, and eventually to marketers, is inaccurate. Steven Jacobs notes that “The research represents the first comprehe...
Ad ‘Injection’ Scheme Hitting Advertisers
In one of the most bizarre scenes you'll see on the internet, a Target ad recently ran smack in the middle of Walmart.com, writes Alex Kantrowitz. He explains the ad was no momentary glitch; it sits at the heart of a scheme that uses browser exte...
Net Neutrality: Debate Begins Anew
All of the activity surrounding the Federal Communications Commission’s meeting yesterday might lead one to believe the commission had made a momentous decision. But, as John McDermott reports, the debate is beginning anew.
Three Cracks At The Mobile News Puzzle
The audience is way ahead of the money when it comes to digital news, observes Ken Doctor. Only 17 percent of U.S. digital advertising revenue is now mobile, though mobile ads are growing at a four-year-compounded annual growth rate of 127 percent. He ...