ConnecTV Shifts Focus To Video Clip Sharing
ConnecTV moves from its original social media app function to video clip sharing, selling advertising and offering video clips that link to stations’ websites and YouTube channels. Shazam, a sound-recognition app that identifies music, TV shows a...
KTNV Targets Teens, Their Advertisers
KTNV, Journal Broadcast Group’s Las Vegas ABC affiliate, has launched a multiplatform initiative to tap teens, people like parents who have a vested interest in the teens and advertisers who want to reach all of them. Diana Marszalek reports on F...
FB, Twitter To Shape Mobile Media Economy
First-party media entities like Twitter and Facebook are well positioned to push potential mobile advertisers. The importance of this, reports Josh Engroff, cannot be overstated because for advertisers to spend significantly on mobile, an infrastr...