Mobile

/Mobile

Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

By | May 25th, 2016|Mobile|

Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.

Comments Off on Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

Mobile messages lack real-time context, causing 90pc to opt out: Forrester

By | May 25th, 2016|Mobile|

While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report ...

Comments Off on Mobile messages lack real-time context, causing 90pc to opt out: Forrester

Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

By | May 25th, 2016|Mobile|

Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.

Comments Off on Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

Mobile messages lack real-time context, causing 90pc to opt out: Forrester

By | May 25th, 2016|Mobile|

While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report ...

Comments Off on Mobile messages lack real-time context, causing 90pc to opt out: Forrester