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Why marketers should act now on Firebase, closely weigh Allo, Home

By | May 23rd, 2016|Mobile|

While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater r...

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Why marketers should act now on Firebase, closely weigh Allo, Home

By | May 23rd, 2016|Mobile|

While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater r...

Comments Off on Why marketers should act now on Firebase, closely weigh Allo, Home

Mobile Minutes: Data use doubles; Google’s bot challenge; Fitbit’s inaccuracies; VR hype

By | May 23rd, 2016|Mobile|

Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down.

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