How VR commerce could transform bricks-and-mortar retail – Mobile Commerce Daily
Mobile Commerce Daily today - How VR commerce could transform bricks-and-mortar retail; EBay taps mobile to introduce first-ever virtual reality department store.
Personalizing push notifications can increase open rates up to 800pc: report
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plans
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
Mobile targeting improves, making fresh campaign creative a challenge
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
Omnichannel engagement boosts purchase frequency: report – Luxury Daily
Luxury Daily today - Omnichannel engagement boosts purchase frequency: report; Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds.
Google’s New Products, Services Take Aim At Biggest Rivals
Google unveiled a host of new products and developments at its I/O developer conference Wednesday, from Daydream, a new VR system, to an Internet-connected speaker for the home and new features for its Android OS. Michael Liedtke reports on the lot, in...
Google’s New Products, Services Take Aim At Biggest Rivals
Google unveiled a host of new products and developments at its I/O developer conference Wednesday, from Daydream, a new VR system, to an Internet-connected speaker for the home and new features for its Android OS. Michael Liedtke reports on the lot, in...
Getting On Google AMP: The Shortcut
It's not exactly the simplest of moves to get content on the Google AMP platform, but the rewards in Google placement abound. Laura Hazard Owen reports that Postlight, a digital agency, has developed a free tool to get articles there without any develo...
Getting On Google AMP: The Shortcut
It's not exactly the simplest of moves to get content on the Google AMP platform, but the rewards in Google placement abound. Laura Hazard Owen reports that Postlight, a digital agency, has developed a free tool to get articles there without any develo...
What Burger King’s new chatbot means for QSR chains’ order-ahead options – Mobile Commerce Daily
Mobile Commerce Daily today - What Burger King’s new chatbot means for QSR chains’ order-ahead options; New York MTA hops on mobile ticketing bandwagon with new app.