Barb Palser looks at Google AMP in its adolescence, where it's becoming clear that it's not just Google's answer to Facebook's Instant Articles, but rather a framework for overhauling the open web. That has involved enlisting ad tech and analytics comp...
Mobile Commerce Daily today - In major milestone, mobile sales surpassed one billion dollars on Black Friday; Omaha Steaks unveils mobile gifting app.
Luxury Daily today - Auctionata/Paddle8 creates context for sales with live storytelling; Bulgari pays homage to Roman influence in Madrid exhibition.
Today in mobile marketing – Can tech save the rhino?; Self-driving cars coming to public roads of Ontario, Canada; Cyber Monday’s reign as top online spending day threatened; AT&T is about to unveil what may be the cord-cutter’s dream.
Brands such as Express put all of their chips into Snapchat for engagement this Black Friday as the platform emerges as one of the strongest points of access for time-sensitive bricks-and-mortar promotions.
That's a 33% increase over last year's same-day mobile sales according to Adobe estimates. The figure was actually $1.2 billion, and indicates consumers' increasing comfort with making purchases on their mobile devices, Jason Del Rey writes.
That's a 33% increase over last year's same-day mobile sales according to Adobe estimates. The figure was actually $1.2 billion, and indicates consumers' increasing comfort with making purchases on their mobile devices, Jason Del Rey writes.
Luxury Daily today - Peninsula, Cunard choose Cyber Monday for long-term benefits; Chanel tells J12-themed crime serial across Vogue’s online presence.
Mobile Commerce today - Consumers have spoken, banks need to offer multiple channels, especially mobile; Regal Cinema uses mobile to boost Christmas classics showings.
Today in mobile marketing – John Lilly: Simplify your message, and repeat often; Major advertising technology company bars Breitbart News for hate speech; Google Translate uses machine learning for its cool new trick; Twitter CEO Dorsey has own Twitter account suspended.