Mobile Commerce Daily today - Location-based data tranforms shopper marketing, driving revenue opportunities; Close to 90pc of coupon searches come from mobile for some: report.
Luxury Daily today - Montblanc leverages historical brand advancements on WeChat; Handbags as brand signatures may appease millennials’ desire for uniqueness.
Mobile Commerce Daily today - Location-based data transforms shopper marketing, driving revenue opportunities; Close to 90pc of coupon searches come from mobile for some: report.
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
Mobile Commerce Daily today - Citibank commits to beacons after merchants give the technology a thumbs-up; Beacon data predicts store visits, supporting timely offers.
Luxury Daily today - Schumacher eases design process with trade-first mobile touchpoint; Burberry, Cartier set standard in lagging Chinese ecommerce adaptation.
Today in mobile marketing – FCC, FTC launch inquiry into mobile device security; Live-video search is coming to Periscope; Spotify launches 12 original music-themed shows, including Tim Robbins mockumentary series; Personal digital assistants are on the rise (and they want to talk).
Mobile Commerce Daily today - Sears' Fount deilvers shoppable social media with a universal cart; Draper James combines coupon codes and video for Timehop ad campaign.