Jaguar Land Rover focuses on tech with new Android Wear app – Luxury Daily
Luxury Daily today - Jaguar Land Rover focuses on tech with new Android Wear app; Mainland Chinese consumer confidence tops that of Hong Kong peers: report.
Mobile Minutes: Facebook, Twitter race to TV; Spotify’s rights agreement; Convenience costs; Twitter’s character limit
Today in mobile marketing – Facebook and Twitter in race to acquire rights to stream live TV; Spotify and musicians are playing a new tune; The hidden cost of convenience with food delivery app DoorDash; Twitter CEO Jack Dorsey nixes idea of expanding 140-character limit.
Mobile marketing week in review: Social media marketing matures
Social media marketing is maturing, meaning brands need to be more thoughtful in order to succeed. Newer tactics such as virtual reality and contextual targeting are quickly ramping up, but still have plenty of room for experimentation. Watch this vide...
Pinterest’s new ad-targeting tools attract CPG, retail brands
Pinterest’s recent move to open its ad platform to all brands has the potential to significantly disrupt budgets this year, especially among marketers seeking to test direct response advertisements and target forward-looking mobile users.
Mobile Minutes: Snapchat wins SXSW; On-demand economy; Google, T-Mobile compromise; Affleck show on Go90
Today in mobile marketing – How Snapchat won this year's SXSW; No, the on-demand economy isn’t about to implode; Google finds compromise with T-Mobile's Binge-On; Ben Affleck, Matt Damon team for Go90 competition series ‘The Runner.’
Dior gives insider look at beauty on dedicated Instagram account – Luxury Daily
Luxury Daily today - Dior gives insider look at beauty on dedicated Instagram account; 95pc of email marketing deemed irrelevant by recipients.
Marketers find pot of gold on social media for St. Patrick’s Day
Amazon, Staples and Etsy were just a few of the numerous brands leveraging social media to appeal to followers for yesterday’s St. Patrick’s Day celebration, tying their products into the holiday in creative ways.
Fleeting micro engagements rise as mobile further crunches time
Marketers continue to shrink their mobile engagements in an attempt to capture the attention of users who may be only glancing at their devices, but is five seconds enough to make a lasting impression?
Amazon boosts mobile promotion with live stream of SXSW concert – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon boosts mobile promotion with live stream of SXSW concert; Nike laces up mobile sales via in-app store, on-demand coaching.