Social media contests should focus on experiences not giveaways
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
Mobile Minutes: FandangoNow video; Instagram reorders posts; SpoonRocket closes; Uber and cities
Today in mobile marketing – Fandango to rebrand M-Go video service FandangoNow; Like Facebook, Instagram is about to go – gasp – algorithmic; Food delivery startup SpoonRocket to close shop; Transit study calls for Uber and cities to come together.
MasterCard tees up VR, wearables commerce at PGA tournament – Mobile Commerce Daily
Mobile Commerce Daily today - MasterCard tees up VR, wearables commerce at PGA tournament; Walgreens updates app for seamless experiences from Web search.
News Site Ads Eating Up To 79% Of User Mobile Data
Kind of puts ad blockers in a whole new light: an Enders Analysis report released Wednesday finds that between 18% and 79% of the mobile data transferred to users was ad content. Lara O'Reilly reports.
News Site Ads Eating Up To 79% Of User Mobile Data
Kind of puts ad blockers in a whole new light: an Enders Analysis report released Wednesday finds that between 18% and 79% of the mobile data transferred to users was ad content. Lara O'Reilly reports.
News Site Ads Eating Up To 79% Of User Mobile Data
Kind of puts ad blockers in a whole new light: an Enders Analysis report released Wednesday finds that between 18% and 79% of the mobile data transferred to users was ad content. Lara O'Reilly reports.
CNN To Cut Upwards Of 50 Jobs In Major Restructuring
CNN is embarking on a major overhaul of its digital operations, moving them to a central role among its platforms in a move that will see upwards of 50 jobs eliminated, Eric Wemple reports. The company will also add about 200 new positions. Areas targe...
CNN To Cut Upwards Of 50 Jobs In Major Restructuring
CNN is embarking on a major overhaul of its digital operations, moving them to a central role among its platforms in a move that will see upwards of 50 jobs eliminated, Eric Wemple reports. The company will also add about 200 new positions. Areas targe...