Pubs Must Pay To Track Readers On Distributed Platforms
Jeremy Barr writes some publishers have been disappointed to find that "keeping" the traffic they earn through distributed platforms like Instant Articles and Apple News comes at an additional cost. There are unique technical challenges to implenting C...
Hearst, Verizon Partner On Video For Mobile Millennials
Emily Steel writes Verizon Hearst Media Partners will launch this spring with two video channels: RatedRed.com, which will feature non-scripted news and content; and Seriously.TV, which will take a more comedic approach to current events. The programmi...
Transition To Google’s AMP Not Easy On Pubs
Seb Joseph and Jessica Goodfellow write a week after launching, Google's Accelerated Mobile Pages has brought much-needed speed to mobile. But the initiative has raised more questions than answers for publishers concerned over its capacity to generate...
Google’s AMP Almost Here, But Publisher Questions Remain
Google's Accelerated Mobile Pages is arriving in days, and Lucia Moses looks at four key questions that remain with many publishers about the platform. How well they'll be able to monetize their presence there is most significant (and it doesn't suppor...