Platform Publishing Is A Pricey Proposition
Lucia Moses writes hiring more staff is just part of the cost of publishing on platforms like Facebook Instant Articles and Snapchat. Being a distributed publisher also means existing staff are taking on extra work to prepare and push out their a...
Viacom Extends Ad Deal With Snapchat
Parikshit Mishra writes Viacom is reportedly extending its deal with Snapchat to sell advertising on the social app's behalf. Viacom, which publishes Comedy Central and MTV content on Snapchat, will have the right to sell against its own content on the...
Michael Kors celebrates Lunar New Year with Chinese app debut – Luxury Daily
Luxury Daily today - Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.
Retailers see correlation between beacons and mobile coupon redemption: report – Mobile Commerce Daily
Mobile Commerce Daily today - Retailers see correlation between beacons and mobile coupon redemption: report; Philadelphia 76ers shoots first with integrated ticketing experience on StubHub.
Super Bowl mobile marketing finds groove before and after game
Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event.
Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions
Today in mobile marketing – PayPal's Express Checkout has a mobile shopping problem; Apple's Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google's VR gadget without the cardboard. Google does.
Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily
Luxury Daily today - Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.
Mobile marketing week in review: Data mining and the Super Bowl
Increasingly sophisticated data mining and its impact on mobile marketing was a big topic last week in mobile marketing, as evidenced by news from Kia and Google. For the full analysis, watch this video.