Brands score touchdown with early release of Super Bowl ads on social
Super Bowl advertisers raced to release ads early on social media this year as they look beyond simply redistributing content to turning it into a key engagement strategy.
Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration – Mobile Commerce Daily
Mobile Commerce Daily today - Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration; Elizabeth Arden evolves as augmented reality’s sales influence grows.
BMW partners with Moovit to extend mobility platform – Luxury Daily
Luxury Daily today - BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.
Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination
Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.
Mobile Use Habits Reflected In User Attitudes
eMarketer reports that recent research shows that the way different groups rely on their mobile devices translates to different attitudes towards ads - and apps. Mobile fundamentals and mobile embracers each represent about a quarter of the mobile popu...
47pc want real-time promotions – few retailers offer them: report – Mobile Commerce Daily
Mobile Commerce Daily today - 47pc want real-time promotions – few retailers offer them: report; StubHub rolls out in-app personalized ticket recommendation, relisting features.