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Mobile Minutes: Heads Up; Android Pay; TodayTix; Nosy phones

By | January 18th, 2016|Mobile|

Today in mobile marketing – How Heads Up! became a hit with staying power; Android Pay rewards: Google offers free songs, Chromecasts to encourage people to try mobile payments system; Millennials account for 70pc using TodayTix app; Your Android phone is too damn nosy.

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The week ahead in mobile marketing: Data, personalization and a missed opportunity

By | January 18th, 2016|Mobile|

Watch for marketers to quickly ramp up use of data for more personalized mobile engagements while big brands gearing up for the Super Bowl are likely to miss the opportunity for direct engagements with viewers. For the full forecast, watch this video.

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Mobile Minutes: Hyatt’s data breach; Facebook; Virtual reality; IOS 9.3

By | January 14th, 2016|Mobile|

Today in mobile marketing – Checking in at a hotel? Hackers may be too; In India, Mark Zuckerberg can’t give Internet access away; Virtual reality could become an $80B industry: Goldman; 7 new features coming to your iPhone and iPad with iOS 9.3.

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Apple curbs iAds control in a win for marketers, publishers and Facebook

By | January 14th, 2016|Mobile|

Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.

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Mobile Minutes: Google Maps; Stretchy smart clothes; PewDiePie; Android Marshmallow

By | January 13th, 2016|Mobile|

Today in mobile marketing – Google Maps for Android adds driving mode to predict where you're going; Stretchy smart clothes on the way to your closet; PewDiePie to launch his own content network; Got Marshmallow? 6 cool things to try with Android 6.0.

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