Social media and wearables an emerging engagement opportunity
As wearables and emojis both continue to gain traction, marketers may have an opportunity to tap social media as a key communication channel for connecting with target audiences.
Walmart, Walgreens adopt Visa Checkout to narrow mobile conversion gap – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart, Walgreens adopt Visa Checkout to narrow mobile conversion gap; Starbucks expands Mobile Order & Pay in Canada following consumer interest.
Saks acquaints consumers with Toronto through locals’ perspectives – Luxury Daily
Luxury Daily today - Saks acquaints consumers with Toronto through locals’ perspectives; Effective loyalty programs hinge on engaging consumers beyond sign-up.
Mobile Minutes: Snapchat’s video prowess; Periscope on Twitter; Apple’s smartwatch might; MovieLaLa
Today in mobile marketing – Snapchat's daily mobile video views said to rival Facebook's; Live on Twitter: Periscope streaming in tweets; Apple already owns half of smartwatch market: Research; MovieLaLa closes $1.4M seed round from Hollywood angel investors.
JCPenney’s in-store pickup triumphed while others struggled – Mobile Commerce Daily
Mobile Commerce Daily today - JCPenney’s in-store pickup triumphed while others struggled; Holiday shoppers spent $12.7B on mobile: comScore.
Bentley, Vertu extend relationship to include bespoke options – Luxury Daily
Luxury Daily today - Bentley, Vertu extend relationship to include bespoke options; Market turmoil in China: What’s in store for 2016?
Mobile Minutes: Obama on Snapchat; Uber and public transit; Apple’s News app; Unlimited data plans
Today in mobile marketing – Can YouTube, Snapchat and Amazon amplify Obama’s message? The White House hopes so.; Uber pushes into public transit with new app partnership; Apple News app is off to a rocky start; Are unlimited data cellphone plans on their way back?
Mobile video’s 2016 playbook: Apps, location targeting and native placement
With mobile a significant driver of video viewing in 2015, forward-thinking marketers will explore the entire range of engagement opportunities for video content on smartphones in 2016, including in-application strategies, location targeting and native...