There are warning signs on the horizon for native ads – one of mobile advertising’s success stories in 2015 – with fewer marketers planning to use them as frustration with the format grows, according to a report released today by Trusted Media Brands Inc.
If China's success with WeChat is any indication, messaging apps may do an end run around massive portals like Facebook by coming the focal point of users' online activity -- and their e-commerce habits. Deepa Seetharaman and Juro Osawa report on how m...
Mobile commerce will continue gaining ground this year, Hilary Milnes reports, driven by more millennial phone usage and spending there, along with more opportunities created by retailers. Looking ahead, Milnes also sees retailers focusing on the mobil...
Luxury Daily today - Rémy Martin opens two-way dialogue with sophisticated GQ audience; Harrods helps consumers “get the glow” with 2016 resolutions campaign.
Mobile Commerce Daily today - Walmart pursues mcommerce leadership by tapping MasterPass; Staples targets small business owners via support app.
Today in mobile marketing – Are Instacart layoffs a sign of things to come?; Microsoft's latest operating system running on 200 million devices; Tech stocks slammed in broader market plunge; Twitter invests in Muzik, a high-end headphone startup.
In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge campaigns that advanced how to connect with consumers and build brand awareness via smartphones.
Luxury Daily today - Moët & Chandon captured last moments of 2015 in virtual toast; Luxury brands’ boutique mindset a barrier to sales.