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Mobile Minutes: Google’s smarter messaging app; Jet.com; Tech giants fall; Twitter

By | December 22nd, 2015|Mobile|

Today in mobile marketing – Google plans new, smarter messaging app; Why Jet.com says it's got a smarter way for you to shop online; Tech giants that fell from grace; Twitter's Dorsey wants users to be more expressive.

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Unilever is 2015 Mobile Marketer of the Year

By | December 22nd, 2015|Mobile|

Unilever’s ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.

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Smartphones: Hardest Screens To Monetize

By | December 22nd, 2015|Mobile|

According to a survey by AdMonsters, two-thirds of US publishing professionals said that smartphones caused the most monetization trouble. eMarketer reports that while tablets and over-the-top and TV screens also caused issues for a fair number of ...

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Mobile Minutes: Facebook for work; Amazon’s Echo; Buying a phone; Movies for Vine

By | December 21st, 2015|Mobile|

Today in mobile marketing – Facebook plans to shape up social software for work in 2016; Why I think Amazon's Echo is the breakthrough product of 2015; The year we started buying phones like we buy cars; Doug Barry, John Baldecchi form Digital Riot Media to make movies for Vine fans.

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