While targeting specific demographics is a tried-and-true strategy for many mobile marketers, the key to driving sales and reaching new customers lies in identifying consumer intent, insists Google in a new analysis.
Our buying style has completely changed over the course of the past several decades—this is a known fact. The buying process our grandparents, or even [...]
Today in mobile marketing – Facebook tops 2015 US app charts, Netflix app surges worldwide; NFL signs on as first Snapchat Explorer sports partner; BlackBerry earnings top expectations on software; shares rally; Apple and Samsung will launch mobile payment battle in China in 2016.
Luxury Daily today - Breitling propels two-way communication with connected timepiece; Saks Fifth Avenue narrows focus with dedicated men’s store.
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.
Brands such as Nike, Lucky Charms and JCPenney crushed it on Tumblr in 2015 with sponsored posts that drew significant engagement by pairing visually appealing imagery with humorous copy – both unflinchingly brief.
Luxury Daily today - MyTheresa embraces mobile functionality for channel update; Fashion brands still struggling with sustainability practices: Fashionbi.
Mobile Commerce Daily today - Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report; Retale steps into virtual reality showroom through commerce app.