Mobile Commerce Daily today - Express unfurls mobile-optimized gift guides via stylish Instagram posts; Why Apple Pay is not gaining ground against PayPal, bank apps.
Luxury Daily today - Gucci hands Snapchat over to 'creative pioneer' Jared Leto; Louis Vuitton reveals inner techie to launch personal collection.
Today in mobile marketing – Mobile video growth slows as it nears half of digital content; New York court orders DraftKings, FanDuel to cease operating in state; Alibaba's burgeoning media empire is starting to look a lot like Amazon’s; A protest app rises to the top in Taiwan.
A slew of major brands found the right ingredient to marketing success in mobile messaging this year, resulting in the introduction of campaigns leveraging aspects from branded emojis to personal concierge solutions.
Mobile Commerce Daily today - Top 10 mobile coupon-enabled campaigns of 2015; Samsung Pay swipes in gift cards for deeper retail integration.
Luxury Daily today - Chandon catches up with friends in #BestieWishes bottle campaign; Online interaction rarely overlaps with offline conversation: report.
Today in mobile marketing – Market to millennials by getting out of the way; Snapchat outranks Instagram as fastest-growing social network for American millennials: Harvard IOP poll; Facebook bends to publishers, tweaks Instant Articles advertising; Twitter looks to make money from ads aimed at logged-out users.
Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.
Jim Brady has got to be feeling pretty good these days. The newly-minted ESPN public editor and Billy Penn publisher just saw the latter startup get a $106,000 infusion from the Knight Foundation to pull together a guide to mobile storytelling tools an...
Google's Accelerated Mobile Pages project could end up favoring publishers who sign on by elevating their search results, while those who defer may find themselves pushed lower down, Jonathan Vanian reports. Google has launched the project over complai...