Mobile Commerce Daily today - Gilt exec: Accessories and jewelry are heavy-hitting items on mobile; Why magnetic positioning could be bigger than beacons: RetailMeNot exec.
Mobile Commerce Daily today - Sephora exec: Beacons need more time to evolve; How Expedia fuels shopping journey sales via mobile marketing automation.
Luxury Daily today - Barneys exec: Responsiveness strategy should spotlight mobile over desktop; Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO.
Today in mobile marketing - Chipotle puts focus on mobile, taps first CIO; You can now make purchases with Capital One’s mobile wallet; Can Google retain its edge In mobile search?; Twitter names Omid Kordestani as executive chairman.
Luxury Daily today - 'Endless aisle' approach future of omni-experience marketing; Moda Operandi leverages technology to elevate high-touch service.
While numerous brands are tapping mobile during October to raise funds and awareness for breast cancer, efforts from BET Networks, A.C. Moore, Aflac, BJ’s Wholesale and Edible Arrangements stand out with the right mix of tactic and emotion.