Today in mobile marketing - Twitter layoffs: Social network slashing 8 percent of workforce; Snapchat is rethinking making its own original content and reportedly laying off the team responsible for it; Starbucks launches delivery service pilot at Empi...
Mobile Commerce Daily today - Q&A: Why peer-to-peer payment is PayPal’s lucrative next frontier; Mobile banking to exceed 1B users by end of year: report.
Luxury Daily today - Kenzo plants seeds of affection with social map initiative; Valentino speeds ahead as fastest-growing luxury house: report.
Mobile Commerce Daily today - Facebook aggregates products and offers for dedicated shopping section; Car shoppers on phablets access more content, driving satisfaction: report.
Today in mobile marketing – Pepsi smartphone? Weibo social media page and leaked screenshot reveals P1 Android handset; Investors joining messaging startup Symphony, to tune of $100 million; Why some gas stations give discounts when you pay with an app; Clever app turns everyone into a roving weather reporter.
It’s no secret mobile has changed how consumers behave. With the consumer journey fragmented into hundreds of micro-moments, it’s increasingly important for brands to be [...]
Today in mobile marketing – Mobile search tops at Google; Apple removes some apps from online store over security concerns; The arms race is on to power hyper-contextual, holistic mobile advertising; Spin Cycle: 4 brands driving mobile marketing results.
Luxury Daily today - Lexus looks to Elle readers to tout new model’s prowess; How should Balmain, H&M market their collaboration post-leak?
Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
By 2019, total mobile spend by local advertisers is expected to grow to $6.5 billion or about 36% of the total spend in mobile targeting local audiences. Ben Frederick writes that the total local advertising spend that year is predicted to equal $157...