Today in mobile marketing – Wear alone smartwatches will cannibalize 70pc of the smartphone market; Twitter appoints Jack Dorsey CEO, seeks new chairman; Google told by Russian regulator to unbundle Android search; MIPJr: ICarly creator says more screens boost business.
Mobile Commerce Daily today - More than half of consumers dissatisfied with mobile retail experiences: Adobe; Bud Light uncaps mcommerce for foray into smart home appliances.
Target, Calvin Klein and Maybelline are among the top marketers leveraging a variety of advertising channels, social media networks and applications across mobile to better reach millennial consumers and break the mold of the traditional banner ad in t...
A study by Millward Brown Digital bucks conventional wisdom that mobile consumers are giving up browsers for apps. Steven Perlberg writes that the findings come as publishers are experimenting with a range of strategies on mobile, like developing thei...
A study by Millward Brown Digital bucks conventional wisdom that mobile consumers are giving up browsers for apps. Steven Perlberg writes that the findings come as publishers are experimenting with a range of strategies on mobile, like developing thei...
Mobile Commerce Daily today - Top 10 Q3 mobile and social commerce activations; Walmart expands mobile-enabled grocery pickup as shopping habits evolve.
Luxury Daily today - Harrods goes “Cover to Cover” to attract male consumers; Tom Ford disrupts live-streaming trend with cinematic runway presentation.
Today in mobile marketing – Snapchat plans to launch sponsored lenses to make selfies generate ad revenue; Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not; Millions of T-Mobile customers exposed in Experian breach; Evernote’s job cuts are a rare pullback for billion-dollar startup.