The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
Mobile Commerce Daily today - Amazon gains mcommerce advantage as early supporter of universal links; Target Cartwheel’s responds to user habits, allowing organization of coupons.
Luxury Daily today - Top 10 luxury brand mobile marketers of Q3; Michael Kors maintains charitable momentum with 10M meals delivered.
Today in mobile marketing – NBC is developing a game show based on the QuizUp app; The cost of mobile ads on 50 news Web sites; Google, Microsoft resolve patent fight over phones, Xbox; Amazon Dash services seen growing in step with Prime membership.
Today in mobile marketing – Twitter expands ecommerce to attract more retailers; ComScore to buy Rentrak creating major challenger to Nielsen; Google redesigns Chromecast for speed and power; 3 companies race to charge smartphones without wires.
Luxury Daily today - Consumers drive 99.36pc of social conversation surrounding luxury fashion: report; Top 10 brand social videos of Q3.
NEW YORK – Executives at the Mobile Marketing Association's SM2 Innovation Summit 2015 pointed to issues such as optimal leveraging of data, attribution, ad-blocking and programmatic buys as their top-of-the-mind concerns for the coming year in mobile.
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research f...
Mobile Commerce Daily today - Slow EMV transition will dampen NFC’s potential this holiday season; House of Fraser unzips mobile sales via scan-to-shop catalogs.