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Mobile Minutes: IOS 9 crashes; Mobile piggybacking; Pinterest’s milestone; YouTube’s mobile gaming streaming

By | September 20th, 2015|Mobile|

Today in mobile marketing – Apple customers report devices crashing on iOS 9 update; Who needs an interface anyway?; Pinterest hits 100 million monthly users in bid for ad-search dollars; YouTube launches mobile game streaming service.

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What Facebook’s dislike button means for marketers and their data

By | September 20th, 2015|Mobile|

Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.

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Urban Airship exec: Consumers expect magical mobile experiences

By | September 17th, 2015|Mobile|

NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers' waning interest in traditional intrusive ads and growing desire to choose with which content they engage.

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Mobile Minutes: InMobi and APUS; Apple’s patent win; News Corp. buys Unruly; Uber rivals partner

By | September 17th, 2015|Mobile|

Today in mobile marketing – India's InMobi ties up with China's APUS to take on Google; Apple wins patent ruling against Samsung in U.S. appeals court; News Corporation to buy Unruly for up to $176 million; Uber rivals form international alliance.

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Make mobile personalized, localized and timely for success with millennials: Finish Line exec – Mobile Commerce Daily

By | September 16th, 2015|Mobile|

Mobile Commerce Daily today – Make mobile personalized, localized and timely for success with millennials: Finish Line exec; Pep Boys thanks SMS and wallet program for successful mobile entry.

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