Jimmy Choo engages in risky behavior to launch Illicit scent – Luxury Daily
Luxury Daily today - Jimmy Choo engages in risky behavior to launch Illicit scent; Burberry brings breadth and customizability to consumers with scarf bar.
Macy’s Backstage focuses on mobile to compete with discount retailers – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s Backstage focuses on mobile to compete with discount retailers; Denny’s Instagram gift card sweepstakes jump-starts sales for new burgers.
Mobile Minutes: App install ads; Twitter advertising expands; Sony’s 4K phone; Snapchat and politics
Today in mobile marketing – Google wants to crush agitating ‘install our app’ ads; Twitter announces global expansion of self-service ads platform; Even if it wasn't the world's first 4K phone, the Sony Xperia Z5 Premium has a lot going on; John Kasich takes presidential campaign to Snapchat with bacon filter ad.
Anti-Flash movement could boost native ads more than HTML5 in short-term
The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly formats such as native, video and social advertising could...
Guardian To Open U.S. Mobile Innovation Lab
The Guardian will run a small mobile innovation lab out of its U.S. newsroom for the next two years tasked with developing better ways to deliver news on mobile, Adreanna Young reports. The team will be comprised of six to eight people and will create ...
Net-A-Porter makes shopping more social by expanding mobile app – Luxury Daily
Luxury Daily today - Net-A-Porter makes shopping more social by expanding mobile app; $50B UK luxury market could almost double by end of decade.
Chipotle spices up sales with mobile delivery for college students – Mobile Commerce Daily
Mobile Commerce Daily today - Chipotle spices up sales with mobile delivery for college students; Hilton fluffs the pillows for Uber’s arrival into HHonors app.
Instagram’s interaction rate for branded posts plummets as competition grows: Forrester
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new re...
EMarketer: Mobile To Surpass Desktop Spending in ’15
eMarketer predicts that mobile spending will surpass desktop for the first time this year, accounting for 51.9% of total digital spending. The firm sees desktop slowly declining while mobile ads will grow by 59% in 2015.