Jack Marshall provides a useful overview to the "mobile gap" problem -- the widening difference between mobile usage and publishers' inability to monetize it sufficiently. A rundown of new ad formats and data's crucial role in helping publishers catch ...
Mobile Commerce Daily today - Target’s Cartwheel drives 10pc more offer downloads via personalization; Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads.
Luxury Daily today - Shiseido partners with Lane Crawford to examine most meaningful things; Saks ups 10022-Shoe’s stride with Manolo Blahnik boutique.
Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.
Mobile Commerce Daily today - Walgreens’ new app anticipates users’ needs with intelligent messaging; 99 Ranch Market uncarts beacon-powered WeChat game for shoppers.
Luxury Daily today - Viral videos are myths without proper ad spend: L2; Saks draws connection between fashion and fragrance for Alaïa debut.
Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
Twitter has widened its mobile ad network to more marketers and added video to the mix, Jack Marshall reports. The product has been renamed Twitter Audience Platform, and now "it’s allowing all advertisers with dedicated account managers at Twitt...
Luxury Daily today - Burberry drives traffic to revamped SoHo store with The Cut placement; Barneys urges designers to think local with Made in New York initiative.