Mobile Commerce Daily today - Macy’s tests mobilized fitting rooms as in-store transformation continues; RetailMeNot aims to be go-to discounter with Apple Watch app.
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester...
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
Messaging apps are rapidly on the rise among smartphone users -- a fact that will surprise no one but which Pew research released Wednesday bears out. The center finds 36% of smartphone users use messaging apps like WhatsApp, while 17% use apps that au...
Readers' appetite for digital media has jumped 49% over the last two years according to data from comScore, largely driven by mobile, Jack Marshall reports. Smartphone consumption of digital media itself is up 90% in that same period, but a major ramp ...
J-School professor Judd Silvka says if done right, mobile journalism has four key advantages. First, it's a force multiplier, expanding an organization's visual assets on the scene. It can also go to social fast, allows working in a single platform and...
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
Today in mobile marketing – Facebook takes on Medium and LinkedIn with new Notes look; Commentary: Why federal regulators care about Kim Kardashian's Instagram feed; Twitter says to accelerate push for content partnerships in Asia; UberEats food delivery comes to San Francisco.
Mobile Commerce Daily today - Kohl’s showcases monetization potential of live-streaming apps; Niemann Foods’ beacon rollout sees 20pc shopper engagement growth.
Luxury Daily today - Mulberry marries mobile, in-store for Chinese Valentine’s Day; Saks Fifth Avenue tunes in to Empire’s style with multifaceted effort.