Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Breaking News' Cory Bergman presents a litany of woes about mobile media's disruptive effects on all legacy media. Some highlights: websites are in behavioral decline; faster, better and easier always win; everyone is a frenemy and things are going to ...
Mobile Commerce Daily today - Home Depot’s Project Color app paints best-in-class omnichannel experience; Mobile puts an end to back-to-school profits: Deloitte.
Luxury Daily today - Karl Lagerfeld plans private VIP parties for fragrance launch; Will China’s volatile stock market take further toll on luxury consumption?
Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.
Some common generalizations about millennials are proving to be false, according to research by IRI, and marketers should readjust to connect to the demographic through mobile.
Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, sending its shares higher in after-hours trading.