While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.
The growing influx of music streaming platforms on mobile is requiring marketers to develop long-term advertising strategies that take into account the economic value of each customer and engage in cross-partnerships with an organic feel.
Felix Salmon laments that the online reading experience has been marred by an "almost unthinkably enormous ecosystem of scripts and cookies and auctions" throwing up disproportionate volumes of advertising around one's reading experience. The alternati...
Raju Narisetti, SVP of strategy at News Corp, lays out 25 questions news orgs should ask themselves as to how they're managing digital disruption. They cover mobile audience and staffing, paywalls and advertising innovation, among a gamut of other pert...
Raju Narisetti, SVP of strategy at News Corp, lays out 26 questions news orgs should ask themselves as to how they're managing digital disruption. They cover mobile audience and staffing, paywalls and advertising innovation, among a gamut of other pert...
Mobile Commerce Daily today - 7-Eleven extends mobile utility to payments for everyday purchases; ShopSavvy innovates personal shopping experience through Twitter.
Luxury Daily today - Peninsula draws attention to new mobile experience with exclusive offerings; Top 10 luxury beauty and personal care efforts of H1.
Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911.
Brands that have developed a large following on Twitter do not always perform as well through live-streaming services, as only specific facets of content drive successful Periscope results, initial findings show.