Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
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Luxury Daily today - Gucci introduces new campaign in The Cut mobile advertisement; Duty-free spending to grow 51pc in 5 years: report.
Mobile Commerce Daily today - Staples doubles down on tablet experiences to answer growing business use; Can eBay regain its position as an mcommerce leader?
Today in mobile marketing – 'Angry Birds 2' arrives 6 years and 3 billion downloads after first game; Google wins dismissal of Android privacy lawsuit; Facebook buys Israeli co Pebbles Interfaces for $60m; Ad blockers, Internet advertisers play cat and mouse.
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Consumers are still resistant to using their smartphones for purchasing, but Sarah Halzack reports consumers are happy to use them "as something of a personal, pocket-sized sales associate that helps them browse and research while they are in a store."...
Mobile Commerce Daily today - Have mobile-driven sales events gotten out of hand?; How Google’s buy button, voice search could make retail sales skyrocket.
Luxury Daily today - Fondation Louis Vuitton spurs ageless interactions via mobile apps; Research online, purchase offline trend is defining luxury sales: report.
Today in mobile marketing – Flash. Must. Die.; InMobi, Google and Facebook mobile ad rival, puts personalized discovery feature into mobile ads; Amazon buys Portland mobile startup AppThwack; Microsoft not abandoning mobile market, Nadella tells ZDNet.