Mobile Commerce Daily today - 90pc of retailers to tap gamification for omnichannel CRM shift: report; Hotel chains deliver instant gratification, propel sales with mobile promotions.
Luxury Daily today - 91pc of consumers do not want their data sold: report; 6pc of retailers can identify consumers upon entering store: report.
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
It’s a difficult time to be a games journalist. Relevance is falling and with it traffic and advertising. There’s an oversupply of coverage and a lack of significant experimentation of approach. And yet blue ocean opportunities do exist. Wh...
Location signals derived from our mobile devices are the key to bringing traditional media measurement into the digital age. The industry has started to achieve that with in-store measurement, where the power of location has already proven to be an eff...
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
Today in mobile marketing - Uber joins the bidding for Here, Nokia’s digital mapping service; Fitbit files to go public; Yelp said working with Goldman Sachs to find a buyer; Music streamer Spotify revenues topped 1 billion euros in 2014.
Mobile Commerce Daily today - Merchants leverage beacons to pay for parking and drive store traffic; Applebee’s broadcasts Times Square menu tasting via Periscope
Luxury Daily today - Maserati focuses on traditional vehicle for new app; Luxury celebrates Venice Biennale with art installations, sponsorships.