Today in mobile marketing - An app like Yo could turn out to be bigger than Twitter; Four ways to create a mobile-ready business; As more mobile computers pour into schools, some parents express concerns; This is who Facebook thinks you are.
PHILADELPHIA – Panelists during an eTail East 2014 Search Summit discussion said mobile experiences are a key extension to successfully navigate through the changing search landscape.
According to a Q2 2014 study by Kenshoo, both mobile search spending and performance have room for growth. Respondents weren’t overly enthusiastic about mobile paid search’s results. Nearly two-thirds said that mobile search performed worse...
Mobile Commerce Daily today - How some beacon programs are missing the mark; Galeries Lafayette eases store navigation for shoppers with app.
Luxury Daily today - Chaumet assists consumer research with bridal themed mobile app; Marc Jacobs leads with craftsmanship for handbag launch.
Today in mobile marketing - Chinese tech giants drive boom in mobile games; Twitter learns from Facebook by revamping its advertising fees; T-Mobile US will top Sprint in U.S. subscribers by end of the year, CEO says; PayPal uses music festivals to pus...
Despite the exponentially growing role of mobile in peoples’ everyday lives, ad spend isn’t keeping pace. That’s because the amount of time people spend with mobile media is disproportionate to the advertising share that mobile attrac...
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted, Christopher Heine reports. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently...
Mobile Commerce Daily today - Walmart’s price-comparison tool catapults app downloads to new heights; Zealios Skin Care showcases ambient light advertising opportunities on mobile.
Luxury Daily today - Diane von Furstenberg boosts mobile ad engagement with video content; Mulberry blends craftsmanship with crafting for festival appearance.